Market Reports

4 midlife beauty opportunities for brands

Midlifers have the deepest pockets and some of the most underserved needs of any consumer. How can beauty brands reach them most effectively?

Pure Beauty Global Awards 2022: See the winners!

On 31 May, the beauty industry's leading international awards ceremony showcased the beauty in the business

Pure Beauty Global Awards 2022 host Becca Dudley on her ultimate products, dream collabs and industry idols

The model and MTV presenter is hosting the disco-themed industry awards on 31 May

Ageism is the last accepted 'ism', and a pro-age movement is growing in beauty to tackle it

While the industry has made strides towards inclusivity, age diversity has been largely left behind. Can the latest brand and industry campaigns change this for good?

Pinterest's Head of Beauty: 'Sustainability is a wave, one which is difficult not to drown in'

As searches for sustainable lifestyles spike on Pinterest, Tom Spratt explores how beauty brands can stay afloat

Perfumes that smell 'convincingly natural' are most popular with consumers

Natural-smelling scents are one of the biggest success factors for fragrances today, regardless of their use of natural or synthetic ingredients

One to watch: This French-Hong Kong skin care brand is a rising star in sustainable beauty

MONO Skincare founder Laurie Mias explains why her tablet format is a long-awaited eco revolution

Science-backed, mood-boosting fragrance is the latest wellness trend

Consumers are using scent as a self care tool, creating an opportunity for performance fragrances that validate their claims

Tatcha's founder Vicky Tsai reveals why she first stepped down as CEO: 'It felt like a threat'

The entrepreneur behind the popular luxury Japanese-inspired skin care brand left as chief executive in 2018, but made her big comeback to save the struggling brand during Covid-19. Next? She's taking on wellness

Is this the end of the 'clean' beauty boom?

Consumer awareness surrounding ‘clean beauty’ is creating a culture war within the cosmetics industry, as Sonia Sharma finds out

Celebrating synthetics: Focusing on how environmental benefits can end the stigma

Synthetics have long been stigmatised in fragrance, but brands are starting to openly celebrate their use in perfumes, for their environmental and formulatory benefits

Seasons of change: How beauty is embracing seasonal

Eating seasonal is a hard and fast way to reduce environmental footprint, what can beauty learn from the movement?

AI in perfumery: gimmick or game-changer?

While a handful of major brands are now wiring artificial intelligence into their perfume concepts, behind the scenes it is quietly revolutionising fragrance creation

‘They walk out feeling masculine, not emasculated’: why the men’s grooming lounge is on the rise

As man-icures, brotox and other men’s treatments become more popular, a new breed of barbershop is taking off

Gender-neutral branding is not the future of male grooming – yet

Gendered 'for men' branding is still overwhelmingly preferred by male consumers, and new approaches from grooming brands are aiming to recruit more men into skin care

The way men shop for skin care is changing. What does retail still need to solve?

Record numbers of men are buying skin care and grooming products online, but retailers are still facing some big challenges

One to watch: Nopalera wants to make Mexican beauty culture mainstream

Sandra Velasquez, founder of the Mexican botanical beauty specialists, was inspired by the country's cactus and her family's heritage

How fragrance and grooming brands can successfully engage with Gen Z men

Hint: avoid flash in the pan stunts and support their communities

Come rain or shine: India's monsoon beauty category is big business

Thriving during India's monsoon season takes equal amounts of innovation and foresight for skin, hair and make-up brands, writes Faye Remedios

Eid and Ramadan beauty launches are a big opportunity. Why are brands neglecting Muslim consumers?

Other religious and celebratory moments like Christmas and Lunar New Year are rife with marketing campaigns and festive beauty products, but Muslim consumers are missing out this April

How male celebrities are normalising self care for men

Pharrell Williams, Idris Elba and A-Rod are among the male celebrities aiming to rebrand personal care as a form of self care, and their timing couldn't be better

How the industry is tackling skin care misinformation

Dermatologists have debunked and cosmetic chemists have myth-busted. What’s the next step the industry can take to tackle skin care misinformation?

World Sleep Day: Innovations and opportunities in night time skin care

Today is World Sleep Day, and as consumers seek to reduce the impact of 'sleep debt' on their skin, demand is waking up for the ultimate overnight fix

One to watch: Skandinavisk wants beauty to be a little more Scandi

In a new series, Cosmetics Business showcases up and coming beauty brands from around the world

Trending Articles

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    How beauty brands should prepare for a possible TikTok ban A US TikTok ban would impact content creation, and beauty brands globally. Social media experts reveal the strategies, and platforms, that could win through
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    How setting sprays became one of the biggest TikTok beauty trends As trending looks like Korean glass skin and Douyin make-up continue to rise, setting sprays that deliver a bespoke skin finish are seeing strong sales
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    Why the bold blush trend is reaching a fever pitch in make-up Overblushing rules, but is this trend following the same rise and fall as bold brows and lashes, or is something more going on with statement blush?

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#BeautyTok made me buy it

26 September 2024 | Virtual See all