Market Reports

How brands can get 'skinimalism' to work for them

With more than two million hashtags on TikTok, 'skinimalism' is on the up in 2022. But within an newness-driven industry, how can brands find success with a 'less is more' approach?

Pinterest's Head of Beauty: 'Brands should not rely on traditional wellness ideas'

Cosmetics Business columnist, Pinterest's Head of Beauty Tom Spratt explores why one size of wellness no longer fits all

L’Oréal turns off operations in Russia

Beauty giant has ceased trading from its standalone stores and counters, and pulled the plug on its e-commerce site in the country

Maude's Éva Goicochea is redesigning sexual wellness for the masses

After launching at Sephora, the founder of the sexual wellness brand explains why the art of sex is a key strategy to taking on business giants Trojan and Durex

Beauty brands are collaborating with the competition to help save the planet

From the EcoBeautyScore Consortium to the B Corp Beauty Coalition, rivals across the beauty industry are collaborating to fight for a sustainable future

Peak skin overload: Why 'skin kindness' is trending in 2022

As consumers feel the effects of over-exfoliation and improper use of active-heavy ingredients, a more gentle, barrier-first approach is taking off

Why Nigeria is at the forefront of the A-beauty movement

Within a beauty industry that is growing faster than China's, Nigerian brands are on the brink of explosive growth

One to watch: Emma Lewisham is New Zealand's refillable skin care brand taking circular economy global

The rising star luxury skin care has just landed B Corp status thanks to its refillable packaging earth-first ethos. Emma Lewisham kicks off Cosmetics Business' new series showcasing up and coming beauty brands from around the world

Local allure: Is C-beauty ready for global domination?

C-beauty may have started as an ‘in China for China’ trend, but there are signs that it is sparking consumer interest on an international level

Google's Head of Beauty reveals top search advice for brands

The cosmetics business leader at the search engine explains how brands should adapt their marketing SEO strategy to post-pandemic shopping trends and consumer behaviours

Step aside K-beauty: British beauty is preparing for its turn in the spotlight

Does Britain – with its impressive assembly of natural, organic and conscious brands – have what it takes to become the next beauty hotspot?

A brave new world: Beauty's fascination with outer space

Whether it be product development, marketing materials or PR stunts, outer space has been a constant source of inspiration throughout beauty’s history. And now, the industry is going where no brand has never gone before

Deciem CEO on life under Estée Lauder, expansion and The Ordinary's copycats

Nicola Kilner, the leader of the Canadian maker of NIOD, joined founder Brandon Truaxe on his mission to create a transparent beauty company in 2013

Cosmetics Business Trends: How Latinx beauty is moving mainstream

Latinx beauty is gaining ground as a wave of entrepreneurs establish brands that target specific needs, celebrate local culture and tackle underrepresentation in the industry

‘The Rotten Tomatoes of beauty’: How new online platform On Beaute is revolutionising the way we buy cosmetics

Founder Chanella Buck, a marketing and e-tail expert for the Estée Lauder dynasty, explains not just how she is legitimising beauty reviews, but how she’s handing back the authority to beauty editors

Are China's virtual beauty influencers really pixel perfect?

China's biggest names in beauty are not real, but these fictitious characters on social media have a real-world impact, writes Babette Radclyffe-Thomas

Cosmetics Business Trends: 5 ingredients hopping from health to beauty in 2022

From lowering stress levels to supporting the skin microbiome, these five of-the-moment ingredients are fit for our times

List it: Getting your INCI right in the EU and US

CE.way Regulatory Consultants' Tjaša Grum reveals what you need to know when writing ingredient lists in the US and EU/UK

Cosmetics Business Trends: The hormonal care opportunity

As beauty, health and wellness converge, an uprising of young brands are carving out a promising category in hormonal care

Cosmetics Business Trends: The dawn of the 'suntellectual'

Gen Z may already be skintellectuals, but could the rise of the ‘suntellectual’ be the next big skin care story of the decade?

Silver sisters: Grey is hair care's new booming category

Following many women embracing their natural hair colour during lockdown, grey has become the shade of the moment

Cosmetics Business Trends: <br> The anti-stress skin boom

The convergence between beauty and health is accelerating. Each Friday throughout January, Cosmetics Business will release key trend insight on new trends that are emerging in this space

Cosmetics Business Trends 2022: The strengthening of 'skinclusivity'

In this week's trend insight, Cosmetics Business releases the final of 5 key beauty trends that will shape the industry in 2022 and beyond

Cosmetics Business Trends 2022: Climate-positive beauty

In this week's trend insight, Cosmetics Business releases the fourth of 5 key beauty trends that will shape the industry in 2022 and beyond

Trending Articles

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    Why lip liner's comeback goes beyond 90s nostalgia The versatility of lip liner is at the heart of its revival in 2024, as consumers discover new, relevant ways of using the product to create on-trend looks
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    How beauty brands should prepare for a possible TikTok ban A US TikTok ban would impact content creation, and beauty brands globally. Social media experts reveal the strategies, and platforms, that could win through
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    How setting sprays became one of the biggest TikTok beauty trends As trending looks like Korean glass skin and Douyin make-up continue to rise, setting sprays that deliver a bespoke skin finish are seeing strong sales
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    Why the bold blush trend is reaching a fever pitch in make-up Overblushing rules, but is this trend following the same rise and fall as bold brows and lashes, or is something more going on with statement blush?

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#BeautyTok made me buy it

26 September 2024 | Virtual See all